TAKE YOUR AESTHETIC PRACTICE TO THE NEXT LEVEL
We can work with you on all aspects of your business to ensure that you have the tools and resources to excel. After a complimentary consultation to determine your needs and goals, we will develop a recommended program with clear, quantifiable objectives to increase revenue and profit today!
STRATEGIC PLANNING & SUPPORT
From short-term goals to a long-term concept, we can help guide your overall brand through marketing activities, community engagement, staff development, new patient acquisition and building loyalty of existing patients.
Our programs consist of detailed business planning utilizing the most up-to-date industry trends and research and providing comprehensive team training to ensure the elements of success are part of your daily routine.
BUILDING YOUR BUSINESS
Working as a team, we focus on effective strategies to generate new business and target audiences that share common characteristics of the typical aesthetic client. It is crucial to be up-to-date in the ever-changing world of social media and build an online presence through both grassroots, organic marketing and boosting services.
We can help develop strategies to both pique the interest of existing clients while also attracting new prospects.
EDUCATION & STAFF DEVELOPMENT
At Aesthetics Integrity Group, we utilize our deep knowledge of the industry to offer an extensive training series to coach your staff how to excel at each step of the client journey. Your team will learn how to treat every interaction as an opportunity to develop a lifelong relationship.
Give your staff the competitive edge with the knowledge and skill set needed to effectively manage client needs, perform dynamic patient consultations and master the art of customer service.
CURRENT SEMINARS AVAILABLE
Front Desk, Front Line
Often overlooked, your front desk is a key to success as they are typically the first point of contact in the client journey. These team members need to be well versed in your services, understand how to handle pricing questions and how to provide an effective telephone discussion with prospective clients. This is a highly visible position so give your team the tools and confidence to impress!
The Lifelong Patient: Creating A Patient-Focused Environment for Success
From the first phone call to the follow-up, it is imperative to offer an extraordinary level of customer service. In this workshop, we detail how to personalize the relationship with the client and improve every step in the client journey. Building customers for life is all about the patient experience. Our customer service training equips your team with the tools to create an unmatched patient-focused environment that will yield recommendations and referrals, positive online testimonials and reviews to help grow your business.
Mastering the Aesthetic Consult
The consultation is one of the most important stops on the client journey and where you make the sale! This workshop covers how to best position your services, develop trust and relationships and understand consumer buying behavior. Learn how to effectively listen to patient concerns, address those concerns with compassion and handle intense competition in the aesthetics field.
The Art of Cross-Selling and Upselling
This effective, hands-on workshop provides your team the confidence they need to increase revenue without engaging in a hard sales push towards the client. By knowing the difference between upselling and cross-selling, your team will be at an advantage in the hyper competitive field of aesthetics. We ask your staff to explain your services and products, determine the best value for the customer and effectively impart that information to the client. Our goal is to stimulate critical thinking to educate versus selling to the client.
Reveal Your Results
A recent RealSelf survey found that 83 percent of consumers researching aesthetic procedures said they would not consider a practice that doesn’t have before and after photos. However, as simple as this element might seem, it is often one of the most poorly executed tasks in an aesthetic business. In this workshop, we discuss the importance of before and after images, ideal camera and lighting set-ups, techniques to capture the best image and how to achieve consistency for the best results.